Daytime television segments are a walk in the party for Atlanta & Company weekly segment host and founder of Craft Box Girls, Lynn Lilly. Lynn has become a regular on-camera personality and do it yourself expert sharing creative projects and party how-to's and staring as an on-her host for Craft Box Girls TV on Apple TV. Lynn has been doing weekly segments on Atlanta & Company for 1.5 years and has be a guest host on daytime shows like Good Morning Texas, Talk Alabama, Good Day Chicago, Talk Philly and Talk of the Town Nashville. Lynn will share with you her journey of breaking into daytime television, the do's and don'ts for working with producers, how to pitch media, producing your segments, preparing and executing the perfect segment, getting producers to ask you back and how to use television to elevate your brand!
The workshop will cover the following points:
- Perfecting Your On-Camera Presence Prior to Pitching
- Creating a Reel
- Preparing Your Pitch
- show dynamics
- producers roles
- show demographics
- Preparing for your segment
- Executing Your Segment Perfectly
- From arrival through set-up to show time to clean up - the do's and don't that will make the producers and host love you
- Your segment is over- Now what?
- How to capitalize on your media exposure
- How to get producers to ask you back
- Expanding your on-camera brand
- Utilizing Television to Elevate Your Brand
- Paid Brand Segments
- Building Your Blog's Brand Through Organic Segments
- Video Spokesperson Opportunities
- PRACTICE: A few members of the class will have the opportunity to roll play a segment and get feedback from Lynn and the class. You will have the option of recording the segment so you can review after the class.
